Value Customers: How to Win and Keep Them
Understanding the Value Customers is essential for developing a suitable business model that makes you money and an amazing brand experience that makes them happy.
Ben Mukoma
1/31/20231 min read
Winning with Value Customers
Value Customers are a special breed of people. They prioritize the quality of the product over everything else. So, what do you do? Focus on quality!
Here are some ways to do it:
Visual Identity: Look high quality and professional. Show off key product strengths and make it clear what sets it apart. Look exclusive.
Brand Messaging: Have quality that speaks for itself. Show what sets your product apart. Give your audience all the information they need.
Brand Imagery: Have high-quality and aspirational images. Evoke feelings of luxury and exclusivity.
Brand Culture: Be aspirational and exclusive. Foster a culture of luxury and opulence.
Brand Tone of Voice: Be confident and informed. Show that you are an expert in your field. If uncertain, look at how Herman Miller describes their chairs. No wonder they sell their office chairs at over £1700 (KSh260,000)!
Product Quality: Innovate! Innovate! INNOVATE! Have quality materials and craftsmanship. Make sure the product is built to last and performs really well.
Brand Experience: Let every client experience a high-touch personalized service. Make the customer feel special.
How to Win Trust: Show the customers the value they are getting. Highlight the high quality and exclusivity of the product.
Brand Awareness: Build a reputation for quality. Ride on the fact that your product is special. Make sure people know your name.
Competitive Advantage: Have unique and high-quality products.
When you have higher quality products, no doubt, you will win and keep the trust of value customers.
Not all your customers will be value customers. Some may be convenience customers, relationship customers, or even price customers. Look at the respective strategies and see which customers you would like to build a business for. Stay consistent in your delivery and you will attract more of the same type of customers.
We simplify brand building for those starting, growing, or changing direction.
You will receive all our thinking straight to your email.