Convenience Customers: How to Win and Keep Them
Understanding the Convenience Customers is essential for developing a suitable business model that makes you money and an amazing brand experience that makes them happy.
Ben Mukoma
1/31/20232 min read
Winning with Convenience Customers
When it comes to serving Convenience Customers, your brand strategy needs to prioritize simplicity, ease, and efficiency experiences. These customers value their time and want to be able to access your product or service with minimal effort.
Here are some key items to have in mind:
Visual Identity: Keep it simple and straightforward. Have a clear identity and be easy to spot. Your audience needs to know what they are getting themselves into from the word go. Have a simple logo.
Brand Messaging: Keep your messaging simple and clear. Be clear on the next step. These clients don't want lots of steps before they get their product or service.
Brand Imagery: Keep the images simple. Use imagery that shows the product, its functions, and, if possible, its usage. You can have imagery that shows how to get access to the service too.
Brand Culture: Be efficient and streamlined. They want the delivery done now. For instance, food companies that do deliveries are mainly selling convenience. You cannot deliver the food next year!
Brand Tone of Voice: Keep your communication straight to the point. No fluff at all. Be clear. Be concise.
Product Quality: Keep your product functional. It needs to do exactly what it says it will do. And, right away. The food needs to be filling now. The medicine needs to take away the pain now.
Brand Experience: Make the experience easy and hassle-free. Focus on speed and simplicity.
How to Win Trust: Highlight the convenience and ease of use of the product. Once they come in, keep your promise and meet their expectations.
Brand Awareness: Make it easy to find you. Be wherever your audience is, and make them really really easy to discover you.
Competitive Advantage: Your speed and ease of use of the product will make you win.
With these elements of simplicity and speed taken care of, you will, no doubt, win and keep their trust.
Not all your customers will be convenience customers. Some may be price customers, relationship customers, or even value customers. Look at the respective strategies and see which customers you would like to build a business for. Stay consistent in your execution and you will attract more of the same type of customers.
We simplify brand building for those starting, growing, or changing direction.
You will receive all our thinking straight to your email.