Where, what and how to post
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Ben Mukoma
The fact is, unless you start sharing on the various platforms, you won’t know what resonates with your audience – what they like. When you post about your work and process, you will attract people who like the things you do.
It could be a platform preference – where you have better feedback, and conversions from a given platform. Do more on that platform.
It could be a format preference. You have more likes, connections, and conversions from LinkedIn article posts than from video posts. Write your stories then, don’t shoot them.
It could be a content preference. Your audience responds to photos of real people using your product. Feature more of your customers using your product on your chosen platform.
Stay true to your brand but use the platform, format, or content your audience loves.
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