When there is no Brand Role Model to Look up to

You may have an idea so outrageous that no one is doing what you intend to do. It is possible.

Your solution to people’s problems may be new. You are entering an untapped market.

Or how you run your business is different. You have a unique operating model.

It is okay to look for a brand you can emulate. But you may not get one to even look up to. And that is fine. Get a few concepts or ideas from various sources and learn how to combine them to build your brand with solid unchangeable values.

Sometimes you need an example. Other times? “You don’t see the example because you are the example,” Luvvie Ajayi said.

Grow to be an example for others.

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