Lynn's Bakes

The Client

Project Scope

Lynn's Bakes is a leading Nairobi-based bakery that provides elegant pastries for weddings - on a mission to bake brides happy. Started in 2017, they have been perfecting their products and are known as the 'buttercream whisperers' in some circles.

Brand Strategy
→ rebranding strategy
→ customer segmentation
→ positioning & differentiation

Brand Identity
→ visual: logo, colors, fonts
→ guidelines: style guidelines

Brand Implementation
→ packaging
→ documentation
→ space branding in the bakery
→ social media banners

The Problem

The Solution

Lynn's Bakes needed to increase capture their expertise in minimalism and semi-naked cakes in their visual identity. They were also moving into specializing in wedding cakes for brides within Kenya.

In their packaging, they also needed to ease the process of payment once cakes were delivered to the clients.

Inspired by the main shape of their cake boards - circles, we designed an emblem logo that was minimalist and elegant, true to the nature of Lynn's Bakes and all their products.

We also redesigned the packaging to communicate payment means as well as increased the brand touchpoints to include a thank you note that goes with all products.

The end result is an emblem mark in a black and white. The monotone color palette was chosen to reflect the elegance of the semi-frosted cakes covered in buttercream - a feature Lynn's Bakes is known for. They are now baking brides happy day by day!

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