Join Organic

The Client

Project Scope

Join Organic is a Kenyan company that specializes in the use of wild crafted sea moss to create organic products that offer thyroid solutions, skincare solutions, plus so much more.

Launched by Juliet, the vision is to impact everyone, and enabling them to live healthy, jovial and fruitful lives.

Brand Strategy
→ raising brand awareness

Brand Identity
→ visual: logo redesign, colors, fonts
→ guidelines: style guidelines

Brand Implementation
→ packaging
→ social media banners

The Problem

The Solution

Join Organic had outgrown their former brand identity and now needed to look and be more professional. They needed to have designs that appealed to their growing audience of women who needed their products.

They also needed consistency on social media in a way that didn't just raise brand awareness but also attracted new customers and drew back the old customers.

We reworked the logo, simplifying it to make it more unique and versatile - to communicate clearly even on social media profile pictures. The logo form was kept. We settled on Open Sans font as the body font, to increase legibility of the packaging, especially given the huge amount of text present on the packaging stickers.

To ensure the best representation of the brand online, we discussed tactics of ordering the social media posts to make Join Organics appear professional, organized and approachable.

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