Building a Sustainable Brand Experience
Get Systems
Ben Mukoma
Congratulations on setting a huge vision for your brand!
You have foreseen how it could grow and impact thousands of people. You have forecasted the revenue it could bring and the many employees it would impact.
That’s amazing! That, right there, is a Lamborghini vision. It is audacious. It is bold. Huge impact. High performance!
Sorry to burst your bubble... But without appropriate and effective systems, you will never get that performance. You can’t get that performance with a Toyota Vitz engine.
The engine is the hidden component in your car that makes it what it is. It is the behind-the-scenes and under-the-hood system.
You need to set up the systems that you need to get there. They ensure that you are constantly growing. They ensure the brand experience is an asset to growing to that level.
How do you need to organize your workstations?
Who do you need to hire to handle the customers?
Who do you need to partner with?
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