Brand Font Selection
The science of using your brand fonts
Ben Mukoma
Words are everywhere. You are reading words now. They are a specific font and size.
Any smaller and it hurts your brand experience. You strain and don’t enjoy the experience.
Another font creates a different vibe. This probably makes you wonder if this text is formal.
The font you use matters a lot. It does.
Use the right fonts that capture your brand personality and communicate clearly.
With the wrong font selection, you won’t even get the attention of your audience. And if you happen to, you won’t communicate with them. And you won’t win their trust.
Choose the right fonts so that they don’t have to ask or think about what you were trying to communicate. Make their lives easier, even as you promise to solve their problems.
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