The Value of Seed

A long while back, I was spending time with a friend of my uncle and couldn’t help but marvel at how much he had grown his clothes business – while just being a street vendor.

He specialized in women’s fashion and he sure did get a lot of customers. On talking to him, he revealed how much he was spending on growing his business.

I was shocked at how much he plowed back into the business and my face said as much. It didn’t make sense to me how he could make that much money and then ‘throw’ it back into the business again.

He looked at me – the naïve young man I was – and said, “If you count the cost of the seed, you will never reap a good harvest.”

Be ready to spend on brand building, marketing, and advertising to reap the benefits. Don’t be selfish with your money, bring good people on board, and pay them well to do a good job. You can’t build this brand alone.

One quote that stuck with me from the podcast Jesus and Jollof is, “Be ready to pay the price for your dream. Free cheese is only found in a mouse trap,”

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