Telafrique

The Client

Project Scope

Telafrique (EA) Ltd. has been operating since 2004, pioneering in telecommunications-based payment solutions in Kenya. With a focus on offering convenience to Kenyans, Telafrique aims to expand its services beyond airtime sales to include utility payments and eventually extend its reach across Africa.

Brand Strategy
→ brand promise
→ customer segment and journey
→ brand personality

Brand Identity
→ visual: logo, colors, fonts
→ guidelines: brand guidelines

The Problem

The Solution

Telafrique aims to enhance its brand presence and service offerings in a competitive market dominated by established players like Cellulant and Pesapal.

Despite serving a significant portion of Airtel customers, Telafrique faces challenges in attracting customers from other networks and expanding its service portfolio to include utility payments.

Telafrique's branding strategy focuses on bold brand identity, social media awareness campaigns, and seamless service delivery through multiple channels. By redefining its purpose and principles to prioritize customer convenience and reliability, Telafrique aims to differentiate itself from competitors and attract a broader customer base.

Implementation includes the development of a vibrant visual identity with warm, bold colors, a playful logo design, and a clear, courteous tone of communication across all touchpoints.

Through its redefined brand identity and strategic marketing efforts, Telafrique aims to increase brand awareness, expand its customer base, and improve customer retention. By offering a seamless payment experience and staying true to its customer-centric values, Telafrique aims to become the go-to platform for convenient and reliable payment solutions in Kenya and beyond.

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