Own your Purpose and Identity

Even if there is someone who is serving the same audience as you and giving a similar solution to their problems, you are unique.

They don’t have your personality. Or your team. Or your vision. Or your resources.

Remember the obituary you wrote for your brand? That is the ‘you’ that you need to grow into. That is who your audience needs. Be that. Own that. Stick to that.

Don’t change according to trends. Be built on truth. If you go for fads, that is how your vision will fade.

Stand for something.

Something that matters.

Don’t fall for everything.

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