Logo vs Brand

What builds your brand?

Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand. Your logo isn’t your brand.

If you want to build a brand, work on how your audience experiences you throughout the customer journey.

You have many visual elements. This goes beyond the logo. You have fonts, patterns, colors, and more.

Human beings have more than 1 sense. Ask yourself - how can you engage with our sense of touch using textures on your products? Or our sense of smell using a specific fragrance on your packaging? Or our sense of hearing, as we interact with your promotional videos, a specific style of music perhaps?

You have many touchpoints with your clients that will affect how they feel and think about you. Make all of them count.

Personal brands seem to understand this way better than all other brands (product, service, corporate, NGOs, etc.)