Lankenua Luxe Safaris

The Client

Project Scope

Lankenua Luxe Safaris is a purveyor of luxury travel experiences, offering its ultra-high net worth clientele unforgettable journeys that blend beachside bliss with the wild allure of the bush.

They are dedicated to creating moments that deliver not just a vacation, but a transformative experience steeped in opulence and personal significance.

Brand Strategy
→ Brand purpose and promise
→ Positioning and differentiation
→ Customer Segment, Acquisition and Journey

Brand Identity
→ Visual: logo, colors, typography
→ Guidelines: Comprehensive style guide

Brand Implementation
→ business cards
→ email signatures
→ social media banners

The Problem

The Solution

Lankenua Luxe Safaris sought to encapsulate the quintessence of luxury and exclusive travel in their brand identity, resonating with the sophisticated tastes of their clientele who value their time and seek meaningful experiences.

The challenge was to articulate their unique offering of ‘selling happiness’ through ‘bush, beach, and memorable events’ in a tangible form that exudes value, legacy, and exclusivity.

The brand identity for Lankenua Luxe Safaris was designed to convey luxury and exclusivity, using a bold lion head logo for a regal touch and a sophisticated gold gradient color palette, accompanied by white, grey, and black for a classic look.

The logo's symmetry and the balanced combination of modern Montserrat and classic Adobe Caslon fonts encapsulate the brand’s ethos.

The visual identity has been consistently applied to business cards, email signatures, and social media banners, guided by concise style guidelines to ensure brand integrity and appeal to their elite clientele.

See other Projects