How to keep clients

To catch and to keep

You are in the waters, with your fishing rod. It is the right spot; many fish have been known to frequent the space. You are looking to attract the fish and haul them into the boat. This is brand awareness and customer retention.

You need the right bait for them. The right bait will catch their attention. The right bait could be an explanation of the services and products you offer at a given cost. Or it could be your case studies and track record. This draws them in.

You need the right thread. If you have a weak thread, then you can lose them, even if you attracted them. They stay because they can’t leave. The solution you offer to their problem works. Your customer service is on point. Your professionalism is amazing. You deliver on time. You are who they need now.

You need to know how to catch them. And to keep them.

If you can’t keep them, then all the ‘catching’ is futile.

It’s all likes, follows, and comments without real conversions into them becoming partners or clients.