F. Kaunyangi & Company Advocates

The Client

Project Scope

F. Kaunyangi & Company Advocates, steered by the formidable Fides, stands as a paragon of legal prowess and integrity.

With an unwavering commitment to serving justice and providing high-quality legal services, the firm is building its reputation on the pillars of professionalism and societal contribution.

Brand Strategy
→ Brand Purpose, Principles
→ Customer Segment, Acquisition and Journey
→ Positioning and Differentiation

Brand Identity
→ Visual: logo, colors, typography
→ Guidelines: Style Guidelines

Brand Implementation
→ Letterheads

The Problem

The Solution

F. Kaunyangi & Company Advocates aimed to establish a brand identity that would resonate with their dedication to the law and the community they serve.

They needed a branding approach that would demonstrate their growing stature in the legal domain and their forward-looking vision to expand their practice.

The chosen logo, with its abstract scales of justice, immediately conveys the firm's dedication to balance and fairness in the legal field. The scales, crafted from geometric shapes, provide a modern twist to the traditional symbol of law, aligning with the firm's innovative approach. The monochromatic color scheme, anchored in professionalism and sophistication, reinforces the firm's authoritative presence.

The development of the firm's visual identity was meticulously executed, with an emphasis on creating a seamless customer journey from the first touchpoint. The style guidelines ensure consistency across all brand materials, reflecting the firm's commitment to precision and clarity.

In brand implementation, the stationery designs for letterheads and business cards carry through the ethos of the firm. These essential tools in the firm’s daily operations not only carry the brand's visual identity but also its promise of integrity and professional excellence, leaving a lasting impression on every recipient.

See other Projects