Do your Brand Colors Matter?
Yes, your colors matter
Ben Mukoma
To those who don’t know you, your color choices speak about your brand personality and values. There is a science about what colors mean – color psychology. Here are some pretty stats from Interbrand.
Blue – used by about 33% of brands. For trust, loyalty, logic, dependability, and serenity, this is it.
White – This can create an empty feeling but shows cleanliness, purity, and simplicity. As plain as it is, it is used by about 31% of brands.
Red – used by about 29% of brands. It shows power, passion, energy, urgency, and excitement.
Black – greys and black are used by about 28% of brands. They exude power, sophistication, elegance, authority, and security.
Yellow – About 13% of brands use it. It is warm and signifies optimism, happiness, creativity, intellect, and extraversion.
Orange – This is for creativity, adventure, enthusiasm, success, and balance. About 8% use it.
Green – Mainly used for natural and eco-friendly products. It shows health, hope, freshness, nature, and prosperity. About 8% of brands use green.
Purple – This could be feminine and signifies luxury, wealth, wisdom, and imagination. Used by only 1%.
Here is where it gets complicated, when you combine these colors, they can create a whole different mood for your brand.
We simplify brand building for those starting, growing, or changing direction.
You will receive all our key articles straight to your email, once a week.