Do you love me?
Your audience wants an answer.
Ben Mukoma
I love you... I want the best for you...
Building a brand is starting deep meaningful relationships between your organization and your audience.
One thing I remember learning before being married was that relationships work because people work.
It isn’t about ‘Valentine’s Day’ or ‘Thanksgiving’ – it is a daily investment into the relationship by both parties. And my marriage still stands and is flourishing.
That is the same thing you are building with your audience. When you first approach them, they won’t be knowing you - they have to see that your brand is good for people like them. They have to feel like you love them and care about them.
And you have to be consistent with the brand experience as you serve them.
And this has to happen every time they turn to you to solve their problem.
It could mean you increasing your capacity so that you care for them better - if your business model is not hinged on scarcity.
Or improving your products. Apple introduced a new processor - the M1 and introduced a new era of high performance in iMacs, Macbooks, and other products. Seek to improve the lives of your audience.
No one wants to be in a relationship with someone who doesn’t want the best for them. Tell them that you care for them. And show them.
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