A practical intro to brand building
Read. Apply. Grow.
Are you looking to unlock the secrets of building a powerful brand identity? You've come to the right place! In just 18 minutes, this practical guide will introduce you to the essentials of brand strategy, design, and implementation.
We'll explore the 5 Ps of Brand Strategy, the difference between strategy and tactics, and dive into the sensory aspects of brand design. By the end, you'll understand how to create a cohesive brand experience that attracts customers, fosters loyalty, and sets you apart from the competition.
This book is packed with practical tips and real-world examples that will help you build a successful brand from scratch. Say goodbye to complicated jargon and hello to a straightforward, engaging, and informative read.
So, are you ready to kickstart your branding journey? Download your copy now.
What's Inside:
Table of Contents
Brand Strategy →
Develop a rock solid foundation for the brand
What brand strategy is
The 5Ps of a brand
Strategy vs Tactics
Brand Design →
Having a brand identity that engages the senses
Visual Identity: Logos, Colors, Fonts
Olfactory Identity
Audio Identity
Touch Identity
Taste Identity
Brand Guidelines
Brand Implementation →
How to implement your brand
Print Touchpoints
Digital Media
Experiential and Events
Internal Branding and Culture
Customer Interaction and Service
Public Relations and Media Outreach