Brand Colors Selection

The madness of mixing colors

My wife loves cooking. And she’s really good at it, way better than I am. At times I ask her how she prepared the delicacies and what spices she used.

At times I try to be Ratatouille, trying to smell the spices and identify them. Her laughter is evidence of the futility of my attempts. The fact is, whether I can smell or taste the individual spices accurately or not, it tastes really good mixed together!

She has perfected what spices to use for each meal. And how to mix them. She is the real virtuoso. The food maestro. There is a method in what seems like the madness of mixing spices.

It works the same way with the colors. Yes, you won’t have one color (spice) for your food (brand) but a range of colors.

There is a specific method to the madness of mixing colors. There are resources like Paletton and Coolors that will help you get the perfect mix for yours.

The mix you have will determine how your interfaces and designs look. And these designs influence how people feel about your brand.

Learn how the mixes affect people’s perceptions of your brand. And apply.

Or get a designer who understands all this and work with them to create the perfect color palette for your brand, based on your vision and customers.