Build a sustainable brand for impact
Read. Apply. Grow.
Yes, you can build a brand that delivers a world-class customer experience and brings in lots of profit.
You may hire a team to execute your vision by the time you finish reading this book or even fire someone.
When you understand the place and nuances of branding in propelling the vision you have, you are at a better place to attract customers, woo investors, hire the right talent, keep customers happy and increase your profits. You become more strategic, with little guess-work about how to execute the vision you have.
This isn't a book for everyone, just those yearning to build a brand around a vision of a business, product, non-profit or even themselves. Why? Because it sets you on the right track as pertains the Brand Building Mindset!
What's Inside:
Table of Contents
Behind the Scenes →
Why and for who to build a brand
Why you need a brand
Write the obituary
It is about people – be people centric.
Don’t Confuse the Mission and the Method
Get systems
Stop Running on the Treadmill.
What they See →
What your brand is, to your audience
The 5 Ps of a brand
Be Consistent
Name it Right
Your Logo isn't your brand
Color Matters
What did you write here?
Getting them to see →
Where to build your brand
I can't see you
Not perfect. But it works!
Stop fishing at noon
Give us more of this
Spend money
Founders build foundations
Work
Let them copy
Bonus Content:
Our Instagram →
Dissecting our top 2021 IG posts
The Logo and the Company Name
Did you subscribe to Qwikster?
Spice it up
Here are our competitors!
To know, like and trust
Chema Chajiuza
A dead body story