Akari Concepts
Brightening spaces with bold minimalism
Ben Mukoma
The Client
Project Scope
Akari Concepts emerges as a paragon of interior design, helmed by founder Kizzy, who brings over a decade of passion and expertise to crafting transformative spaces.
The brand's essence, inspired by the Japanese words for 'light' and 'clarity,' is infused into every project, reflecting Kizzy's dedication to creating moments of brilliance in both corporate and residential settings. Akari Concepts is not just a design firm; it's a philosophy of living well through design that is honest, open, and trust-inspiring.
Brand Strategy
→ Brand Purpose, Principles
→ Customer Segment, Acquisition and Journey
→ Positioning and Differentiation
Brand Identity
→ Visual: logo, colors, typography
→ Guidelines: Style Guidelines
Brand Implementation
→ Business cards
→ Social Media Banners
The Problem
The Solution
Despite a rich history of interior design, Akari Concepts' visual identity did not adequately mirror the professional and sophisticated essence of its brand. Kizzy aimed to elevate the firm's image, to not only reflect her ethos of ‘lightbulb moments’ but also to appeal to a discerning clientele seeking bespoke and sophisticated interior solutions.
The challenge lay in translating Akari's core values of honesty, simplicity, and openness into a brand identity that would resonate with the high-end market.
Our process began with a deep dive into Akari Concepts' ethos, leading to a logo that captures the essence of Akari—light and clarity. The chosen sunray emblem, paired with an elegant palette of Charcoal Grey and Gold Metallic, and the clean lines of Lora and GeoSans Light fonts, articulate a narrative of bold minimalism. This new visual identity was then meticulously applied across business essentials and digital presence, particularly on Instagram, where Akari's story unfolds through every post and interaction.
The refreshed brand has significantly elevated Akari's stature in the design world, resonating with an audience that prizes meaningful and intentional design. Kizzy's vision of light-filled spaces has been realized, and the brand now enjoys a stronger market position, attracting clients who seek the harmonious blend of professionalism and relaxed elegance that Akari Concepts embodies.
