Africa Abilty Trust

The Client

Project Scope

Africa Ability Trust (A.A.T) is a faith-driven Kenyan nonprofit co-founded in 2012 by Beryl and Gideon. Growing from grassroots disability-inclusion work, it now serves PWDs and their caregivers nationwide—and beyond—through advocacy, outreach, therapy, economic empowerment, and church-based inclusion.

A.A.T also helps businesses, community groups, and faith institutions become more inclusive. Its holistic, replicable model lifts families spiritually, socially, and economically, especially in underserved areas such as Kibera.

Brand Strategy
→ brand discovery discovery form
→ brand purpose, positioning and messaging

Brand Identity
→ visual: logo, colors, fonts
→ guidelines: style guidelines

Brand Implementation
→ social media banners
→ training on asset usage

The Challenge

Our Approach

A.A.T was launching its first center with zero visual identity. They needed a brand that conveyed credibility, compassion, and faith integration—yet remained affordable and maintainable by a small team with limited in-house design capacity.

We began with a discovery form and a collaborative strategy workshop, distilling A.A.T’s core values—compassion, dignity, faith— and two distinctive logo explorations (“Empowered Ascent” and “Rooted Grace”). In design reviews, stakeholders selected “Empowered Ascent” for its bold geometry and clear faith reference.

Next, we crafted a three-tone palette (purple, orange, charcoal) and paired it with humanist typography. We documented all specifications in a concise style guide and developed editable social-media banners. Finally, we led a two-hour training so A.A.T’s staff could confidently resize, update, and deploy on-brand assets independently.

The Outcome

Gideon described an “A-ha” moment when our discovery insights crystallized their vision:

• “Working with Kenyan Grafik was an incredible experience. Our vision for Africa Ability Trust was brought to life through thoughtful, professional branding and a logo that truly reflects who we are. They deeply understood our mission and we are very eager to work with Kenyan Grafik again.”

Since launch, A.A.T has implemented the new identity across its social-media channels, and both founders and early partners report feeling energized and confident by the clear, faith-rooted look.

Looking ahead, A.A.T anticipates that this cohesive brand will drive stronger volunteer interest, deepen donor and church-network engagement, and serve as a replicable template as they open additional outreach centers—translating visual momentum into measurable growth and impact.

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